Food

Last spring saw the launch of a beer true to our sport—Cracked Canoe. Moosehead, a brewery in New Brunswick, created a lager, according to spokesperson, Joel Levesque, for “the older, more mature consumers, that were looking for something different, something lighter in taste, lighter in calories and lighter in alcoholic volume.”

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The new, light and slowly brewed beer has less than 100 calories and only 3.5% alcohol. The beer also coincidently markets to canoeists. What better way to say goodbye to your wrapped canoe on the Petawawa River than with a case of Cracked Canoe.

Please Note: Moosehead Breweries and Rapid Media do not endorse consuming alcoholic beverages while canoeing.

See Moosehead Breweries Cracked Canoe Commerical Below.